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+ ocean light

+ A PSA against oceanic pollution 

+ WHAT IF...

the ocean was contained in, and protected by a light bulb, and every time the light went out the ocean was in danger of dying?

+ CLIENTS & THEMES:

Project Aware has a mission centered around the preservation of our ocean waters and sea life. The PSA contains several themes relating to the idea of a future without a thriving ocean, represented as a light bulb, flickering between off and on, light and dark. A healthy ocean is present when the light is on, but the bleak reality of our future is shown whenever it goes out. 

+ VISUAL METAPHOR:

The initial idea came from this visual metaphor, a Light bulb-Ocean. 

 

 
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