+ A PSA against oceanic pollution
+ WHAT IF...
the ocean was contained in, and protected by a light bulb, and every time the light went out the ocean was in danger of dying?
+ CLIENTS & THEMES:
Project Aware has a mission centered around the preservation of our ocean waters and sea life. The PSA contains several themes relating to the idea of a future without a thriving ocean, represented as a light bulb, flickering between off and on, light and dark. A healthy ocean is present when the light is on, but the bleak reality of our future is shown whenever it goes out.
+ VISUAL METAPHOR:
The initial idea came from this visual metaphor, a Light bulb-Ocean.
